TikTok & Social Commerce Executive

About The Head Plan

At The Head Plan, we're passionate about helping people dream bigger, set meaningful goals and turn their ambitions into reality.

Through our thoughtfully designed planners, journals and lifestyle products, we've built a growing brand and community that believes in the power of personal growth, positivity and making things happen.

As we continue to grow, we're always looking for new and exciting ways to connect with our community, inspire our customers and bring The Head Plan to life.

And we believe TikTok is one of our biggest opportunities yet.

The Opportunity

We're looking for a creative, ambitious and TikTok-obsessed TikTok & Social Commerce Executive to join our growing team and help take The Head Plan's TikTok presence to the next level.

This is an exciting opportunity for someone who lives and breathes social media, has a natural instinct for what makes great content and is passionate about building brands and communities.

You'll become the driving force behind our TikTok channel, bringing fresh ideas, creative energy and a commercial mindset to our content, community and TikTok Shop activity across Ireland and the UK.

From creating engaging daily content and spotting the latest trends to building relationships with creators and driving exciting TikTok Shop campaigns, you'll play a key role in shaping how The Head Plan shows up on the platform.

This isn't a role where you'll simply be following a content calendar. We want someone who will help create it, challenge it, bring new ideas to the table and make TikTok a channel our audience genuinely loves.

You'll have the opportunity to take real ownership, work closely with our creative and marketing team and make a visible impact on the growth of the business.

Your Key Responsibilities

1. TikTok Content Strategy & Community Growth

You'll be responsible for building a consistent, engaging and recognisable TikTok presence for The Head Plan.

Develop and manage an always-on TikTok content calendar, ensuring we're creating and publishing engaging content daily.
Create original, TikTok-first content, including ideation, filming, editing, writing captions and publishing.
Stay on top of emerging TikTok trends, sounds, formats and cultural moments, identifying relevant opportunities for The Head Plan.
Develop creative content concepts that bring our products, brand personality and community to life.
Build a balanced content mix across lifestyle, personal development, product education, entertainment, trends and brand storytelling.
Manage daily TikTok community engagement, responding to comments, encouraging conversations and building meaningful relationships with our audience.
Identify opportunities to cross-share and repurpose successful TikTok content across Instagram Reels, Stories and other relevant social channels.
Monitor content performance and use insights to continuously improve reach, engagement and audience growth.
Proactively bring new ideas and opportunities to the wider marketing team.

2. TikTok Shop Ireland & UK

You'll help us develop TikTok Shop into an exciting and growing sales channel for The Head Plan.

Support the ongoing management and growth of TikTok Shop Ireland, taking responsibility for its content, campaigns and promotional activity.
Play a key role in planning and executing The Head Plan's TikTok Shop UK launch, working alongside the wider marketing and e-commerce teams.
Develop and manage a dedicated TikTok Shop activity calendar designed to drive product discovery, engagement and sales.
Plan and coordinate TikTok Shop campaigns around product launches, seasonal moments, gifting occasions and key retail opportunities.
Create and coordinate engaging, shoppable content that showcases our products and encourages purchases.
Organise product gifting and creator collaborations to support TikTok Shop campaigns.
Help plan and execute TikTok LIVE shopping events, including concepts, product selection, creator involvement and promotion.
Support the development of TikTok Shop affiliate partnerships and creator-led selling opportunities.
Work closely with the e-commerce team to ensure product listings, promotions and shop activity are accurate, engaging and aligned with wider business objectives.
Monitor TikTok Shop sales and campaign performance, identifying opportunities to improve results.

3. Content Creation & Collaboration

You'll work closely with our existing content creator and wider marketing team to ensure TikTok is an important part of our overall content and campaign strategy.

Collaborate with our in-house content creator to plan and produce engaging TikTok-first content.
Contribute fresh creative concepts, content ideas and trend-led opportunities to the wider content planning process.
Ensure key brand campaigns, product launches and marketing moments are brought to life on TikTok.
Brief and coordinate content requirements, helping ensure assets are delivered on time and in line with the channel strategy.
Identify opportunities to adapt existing content for TikTok and repurpose high-performing TikTok content across other social platforms.
Work with the wider team to maintain a consistent brand identity while allowing TikTok to have its own authentic personality and tone of voice.
Support content creation for TikTok Shop campaigns, influencer collaborations and LIVE shopping events.
Participate in brainstorming sessions, content shoots and campaign planning.

4. Influencer Gifting & Creator Relationships

You'll help us build a community of creators and brand advocates who genuinely love The Head Plan and can introduce our products to new audiences.

Develop and manage an always-on influencer gifting strategy across Ireland and the UK.
Research and identify relevant TikTok creators, micro-influencers and emerging talent who align with The Head Plan's brand and audience.
Manage influencer outreach, gifting lists, product seeding, communications and follow-ups.
Build and nurture genuine, long-term relationships with creators and brand advocates.
Coordinate influencer gifting around product launches, seasonal campaigns and key brand moments.
Identify opportunities to generate authentic user-generated content (UGC) and creator-led product storytelling.
Work with the marketing team to explore opportunities for affiliate partnerships and TikTok Shop collaborations.
Track gifting activity, creator content, engagement and campaign performance.
Maintain an organised creator database and identify opportunities to strengthen our influencer community.

5. Performance, Reporting & Growth

You'll help us understand what's working, identify opportunities and continuously improve our TikTok performance.

Track and report on key TikTok metrics, including content performance, reach, engagement, follower growth and community activity.
Monitor TikTok Shop performance, including sales, product performance and campaign results.
Track influencer gifting activity and content generated.
Prepare regular performance updates, highlighting key learnings, successful content and opportunities for improvement.
Use insights and data to inform future content, campaigns and creative decisions.
Collaborate with the wider marketing team to identify high-performing organic and creator content that could be amplified through paid advertising.
Stay informed about new TikTok features, tools and social commerce developments.

About You

We're looking for someone who is naturally creative, proactive, organised and genuinely passionate about TikTok and social media.

You're the kind of person who spots a trend and immediately thinks about how a brand could make it its own.

You love coming up with ideas, creating content, discovering new creators and understanding what makes audiences engage.

You're equally excited about the creative side of TikTok and the opportunity to turn great content into meaningful business results.

Most importantly, you're someone who takes initiative, brings positive energy and wants to make a real impact.

What You'll Bring

Approximately 1–3 years of relevant experience in social media, content creation, digital marketing, influencer marketing or a similar role.
A strong understanding of TikTok, its trends, content formats and audience behaviour.
Experience creating short-form video content, including filming and editing.
Strong creative instincts and an eye for engaging, authentic content.
Excellent communication skills and confidence building relationships with creators and influencers.
Strong organisational skills and the ability to manage content calendars, campaigns and multiple projects.
An understanding of social media analytics and how to use insights to improve content performance.
A genuine interest in e-commerce, TikTok Shop and the future of social commerce.
A proactive, collaborative attitude and willingness to learn.
A passion for lifestyle, wellness, personal development or consumer brands.

Bonus Points If You Have

Experience managing or contributing to a brand's TikTok account.
Experience working with TikTok Shop or social commerce platforms.
Experience coordinating influencer gifting or creator campaigns.
Familiarity with TikTok analytics, CapCut, Canva or similar creative tools.
Experience creating shoppable content, UGC or affiliate campaigns.
Confidence appearing on camera or directing others in content creation.

You don't need to tick every box. We're most interested in finding someone with great creative instincts, the right attitude and the ambition to grow with us.

What Success Looks Like

In your first 3 months, you'll have:

Developed a clear and consistent TikTok content calendar.
Established a daily posting and community engagement rhythm.
Built a strong understanding of our brand, audience, products and existing content performance.
Created a structured influencer gifting programme.
Developed a TikTok Shop activity plan across Ireland and the UK.
Begun testing new content formats, trends and creative concepts.

Within 6 months, you'll be:

Growing an engaged TikTok audience through consistent, high-quality content.
Delivering regular TikTok Shop campaigns and promotional activity.
Supporting the successful launch and development of TikTok Shop UK.
Building a growing network of creators and brand advocates.
Coordinating creator gifting, shoppable content and TikTok LIVE opportunities.
Identifying successful content formats and opportunities to drive sales.

Within 12 months, you'll have helped establish TikTok as a consistent and measurable growth channel for The Head Plan, with a recognisable content identity, engaged community, active creator network and growing contribution to e-commerce sales.

Specific performance targets will be agreed collaboratively based on channel performance, available resources and commercial priorities.

Why Join The Head Plan?

Make the channel your own. You'll have genuine ownership of The Head Plan's TikTok presence, with the opportunity to shape our content, bring your ideas to life and make a visible impact.

Be creative every day. From emerging trends and original video concepts to creator collaborations and exciting campaigns, no two days will look exactly the same.

Work with a passionate team. You'll collaborate closely with our marketing and creative team, bringing together ideas and expertise to create brilliant content.

Build something exciting. TikTok and social commerce are important opportunities for our future growth, and you'll play a central role in bringing that ambition to life.

Grow with us. As the channel develops, you'll have opportunities to expand your skills, take on new responsibilities and progress within the business.

Be part of a brand with purpose. Everything we do at The Head Plan is about inspiring people to invest in themselves, achieve their goals and create lives they love.

Ready to Make Your Mark?

We're looking for someone who doesn't just love TikTok but sees the potential of what it can do for a brand.

Someone who brings ideas, energy, creativity and initiative.

Someone who wants to build a community, create content people genuinely love and help turn TikTok into an exciting growth channel for The Head Plan.

If that sounds like you, we'd love to hear from you.

To Apply: Email your cover letter, CV and any relevant portfolio to careers@theheadplan.com